What Is Hoodoo?
Reclaiming Our Power. Remembering Our Roots.
Hoodoo isn’t a trend.
It’s not witchcraft, and it’s not voodoo.
Hoodoo is our inheritance, a living spiritual system created by enslaved Africans and the indigenous people of living in America, who refused to let their power die on stolen soil. It’s the heartbeat of resistance, resilience, and remembrance.
For generations, Black Americans have whispered prayers over candles, brewed teas from roots, and laid hands in faith. Many didn’t even know they were practicing Hoodoo. They were simply doing what Grandma taught them. But behind those rituals is a legacy that carried our people through slavery, Jim Crow, and centuries of oppression.
The African Roots of Hoodoo
Before the ships, before the chains, before America, there was Africa.
Across West and Central Africa, spiritual systems like Ifá, Congo cosmology, Akan traditions, and BaKongo rootwork flourished. People understood the power of nature, herbs, and ancestors. Every leaf, root, and stone carried sacred meaning.
When Africans were kidnapped and forced into slavery, they carried what they could: knowledge.
They couldn’t bring altars, tools, or sacred texts, but they brought memory. Hoodoo was born out of this memory, a survival code disguised as faith.
On plantations, enslaved Africans mixed their ancestral wisdom with the resources available: roots from the new land, Psalms from the Bible, and intention from Spirit. They created a new language of power. A way to protect, heal, and manifest under the eye of their oppressors.
Hoodoo became a secret form of power and survival.
They hid their magic in plain sight.
Bible verses became spells.
Herbs became armor.
Prayer became protest.
And that’s why Hoodoo survived.
Hoodoo is not about worship. It’s about working.
It’s the art of conjure: blending spiritual and physical elements to bring about change.
It’s the oil you dress your candle with.
It’s the Psalm you whisper when you need protection.
It’s the glass of water on your ancestor altar.
Hoodoo is our magic... our medicine.
Hoodoo and Survival Through Slavery
When our ancestors were forbidden to read, they memorized Psalms.
When they were stripped of their language, they spoke through roots.
When they were told their gods were demons, they prayed in secret and conjured deliverance through earth and fire.
Every charm, every mojo bag, every candle was an act of survival.
They used High John root for courage, Cascara Sagrada for justice, and Angelica for protection.
They blessed their hands with oils before picking cotton.
They laid powders at their doorsteps to keep overseers away.
Even through generations of trauma, Hoodoo became a silent weapon of liberation, our unseen rebellion.
To this day, when we light a candle, speak an affirmation, or dress a ritual oil, we are continuing that legacy. We are saying:
“I am my ancestors’ answered prayer.”
What Makes Hoodoo Unique
What sets Hoodoo apart from other systems isn’t just its African origin. It’s its American evolution. Hoodoo is the only spiritual system born from the African American experience.
It’s not based on hierarchy or religion.
It’s rooted in results.
You don’t have to be initiated. You just have to be aligned.
Hoodoo is a practice of faith and power; personalized, sacred, and alive. It’s the divine marriage of the spiritual and physical realms.
When you light your candle, pray over your oil, or lay your petition, you’re co-creating with the ancestors. Hoodoo isn’t something you “believe in.” It’s something you live.
It’s the reason you have that knowing. That unshakable intuition.
It’s why you can sense energy before anyone speaks.
It’s your birthright to command your reality.
The Modern Hoodoo Renaissance
Today, more and more Black Americans are leaving the church and returning home to the roots that once protected and empowered our people. This isn’t rebellion. It’s reclamation.
We’re remembering that prayer and candle magic can exist together.
That God and our ancestors work in harmony.
That being spiritual doesn’t mean being silent.
Hoodoo is not evil.
It’s love, power, and divine order in motion.
It’s the blueprint of our resilience from plantation floors to modern-day altars.
And now, we’re reclaiming that power publicly, proudly, and prosperously.
How to Begin Your Hoodoo Journey
If you’re new to Hoodoo, start where your ancestors started with reverence.
1. Set up your ancestor altar.
Use a white cloth, a glass of water, a candle, and photos of loved ones who’ve passed on.
2. Cleanse your space.
Use Rich Bitch Conjure’s Angelica Cleansing Oil or Florida Water. Clear old energy so blessings can flow.
3. Light a white candle.
Pray from your heart or recite Psalm 23 or 91 for divine protection.
4. Dress your candle or hands with Rich Bitch Conjure’s Ancestor Money Oil.
Ask your ancestors to open your roads, bless your work, and guide your steps.
5. Write a petition.
Speak your desires in present tense as if it’s already done.
Remember: Hoodoo is about intention + faith + action.
It’s not about perfection. It's about connection.
Affirmations
“I walk with power, guided by my ancestors.
Their roots run through my veins, and their wisdom flows through my hands.
I am divine, protected, and rich in spirit.”
Call to Action
Step into your heritage and awaken your magic.
Join my Hoodoo 101 Basics Class where I teach you how to dress candles, write petitions, and build your spiritual foundation like a true rootworker.
This Hoodoo Heritage Month, light your candle with purpose, pour your libation with love, and remember...
you are the living altar.
Shop the Ritual
Rich Bitch Conjure Ancestor Money Oil – For honoring ancestors and opening financial blessings through ancestral favor.
Angelica Cleansing Oil – Purify your home and aura before any spiritual work.
Rich Bitch Money Drawing Oil – Call in abundance while walking in ancestral alignment.