I Am My Ancestors’ Wildest Dream
There are certain milestones in business that mean more than the certificate, document, or announcement attached to them. They make you stop long enough to consider everything it took to arrive at that moment and everything you still intend to build. Receiving the official trademark registration for Rich Bitch Conjure® was one of those moments for me. Seeing that registered symbol beside the name I created brought an incredible sense of pride because Rich Bitch Conjure® has never been just a clever business name. From the beginning, the name has represented boldness, prosperity, spiritual power, cultural pride, ownership, and my vision of women becoming unapologetic about who they are and what they desire.
The timing of my trademark registration feels especially meaningful because I recently attended my first class in the HIIVE program, where our conversation centered on leadership and vision. Sitting in that room did not suddenly reveal the purpose of Rich Bitch Conjure® to me. Instead, it gave me an opportunity to experience that purpose in a very real and personal way. During our introductions, I became briefly uncomfortable with some of the reactions I noticed when it was my turn to talk about who I am and what I do. I could feel that the word Hoodoo carried a different weight in that room than some of the other businesses and professions being introduced, and for a moment I was very aware that I was standing in a space where everyone might not understand my spiritual practice or the culture behind it.
What happened next is the part that has stayed with me. I stood in that discomfort instead of allowing it to make me shrink. I held the microphone, introduced myself, and proudly said that I am a Hoodoo practitioner and a Rootworker. I spoke about Rich Bitch Conjure® without changing the language to make my work sound more comfortable, familiar, or acceptable to the people around me. There was an incredible sense of freedom in that moment because I understood that I was doing something generations before me were not always afforded the opportunity to do...
I was a Black woman standing in a professional business environment, openly naming a spiritual tradition connected to the history and survival of my people, and I did not have to whisper.
As I stood there, the initial discomfort began to transform into an immense sense of pride and gratitude. I thought about my ancestors and the generations of people who preserved pieces of our spiritual and cultural knowledge under circumstances very different from mine. I thought about the people who prayed, worked roots, understood herbs, protected their families, sought justice, called prosperity into difficult circumstances, and passed knowledge through families and communities even when openly practicing or discussing African-derived traditions could come with consequences. Because they continued, I was able to stand in that room generations later with a microphone in my hand and say exactly who I am. I cannot adequately describe what that realization felt like except to say that I truly believed my ancestors were proud of me.
That moment reminded me why I so often say that I am my ancestors’ wildest dream. I do not say that because my life is perfect or because I have accomplished everything I intend to accomplish. I say it because I recognize the freedom and possibilities available to me because of the people who came before me. I can own a business, protect my intellectual property, build wealth, create products, host public events, teach, collaborate with other practitioners, and walk into professional spaces openly identifying myself as a Rootworker. I can build a company around a tradition connected to my culture without having to disguise the foundation of my work, and I consider that both a privilege and a responsibility.
The reactions I noticed in that room did not discourage me. If anything, they strengthened my commitment to education because they reminded me that there is still significant work to be done around the stigma attached to Hoodoo, particularly within our own communities. Many Black people have grown up hearing words like Hoodoo, Rootwork, conjure, and ancestral practice associated almost exclusively with evil, demons, danger, or something that should be feared. Those beliefs can become so deeply ingrained that people may react to the word Hoodoo long before they have ever learned what Hoodoo actually is, where it developed, or how it functioned within Black American communities.
I want to create opportunities for people to question those assumptions. I am not interested in forcing anyone to practice Hoodoo or telling people what they must believe spiritually. I am interested in education, historical context, and giving people permission to investigate the origins of beliefs they may have inherited without examination. When African-descended people were enslaved in the Americas, control was not limited to their physical bodies. African languages, family structures, cultural identities, religious practices, and spiritual traditions were also disrupted, suppressed, or condemned. Christianity itself later became deeply woven into many forms of Black American Hoodoo, which is part of why reducing Hoodoo to the simplistic category of “demonic” fails to reflect the complexity of its history.
That history raises questions I believe our community deserves the freedom to explore. Why were so many African and African-derived spiritual traditions characterized as evil? What happens when a people are taught to fear practices connected to their own ancestors while the dominant culture is positioned as the only legitimate source of spiritual authority? What knowledge disappears when children are taught that the practices of previous generations are something to be ashamed of? These questions are not about telling people to abandon their current faith. They are about understanding history well enough to recognize how cultural suppression can influence what generations of people eventually believe about themselves.
For me, that is where remembrance becomes important. When I say that I want to help my culture remember its power, I am not suggesting that every Black person must become a Rootworker. Our culture is far too expansive and diverse for that kind of claim. I am talking about remembering that our ancestors possessed knowledge, creativity, resilience, spirituality, ingenuity, and ways of caring for themselves and their communities long before anyone told them those things were inferior. I am talking about remembering that our history did not begin with enslavement and that the people who survived enslavement were not spiritually empty people waiting for someone else to give them meaning. Read that again,
Our culture is beautiful and magnificent because our people created beauty even under extraordinary circumstances. They created music, language, foodways, spiritual traditions, healing practices, communities, businesses, families, art, fashion, movements, and entire cultural expressions that continue to influence the world. They found ways to preserve identity while adapting to environments designed to erase it. When I speak proudly about Hoodoo, I see myself participating in that larger act of cultural remembrance. I am saying that something does not become shameful simply because generations of people were taught to fear it.
This is also why the name Rich Bitch Conjure® matters so deeply to me. The boldness was intentional from the beginning. I did not create a name designed to disappear quietly into the spiritual marketplace. I wanted the name itself to say something about the woman I envisioned standing on the other side of transformation. She is a woman who knows that she is allowed to want prosperity, peace, confidence, love, pleasure, success, spiritual connection, and freedom at the same time. She does not believe she must become smaller in order to become more acceptable.
The word “Rich” has always represented more than money, although I absolutely include money in that vision. I believe women deserve financial security, ownership, access, resources, choices, and opportunities. I want women to be able to buy homes, own businesses, invest, travel, rest, support their families, create jobs, and build generational wealth without being made to feel that wanting those things somehow makes them less spiritual. At the same time, richness also means being rich in peace, knowledge, self-respect, boundaries, community, confidence, joy, wisdom, and the freedom to choose the direction of your own life.
The word “Bitch” carries its own history because women know how quickly that label can appear when we become too assertive, too ambitious, too independent, too opinionated, too confident, or too unwilling to tolerate disrespect. I chose to reclaim that energy instead of running from it. If a woman establishing boundaries makes her difficult in someone else's eyes, perhaps being difficult is preferable to being depleted. If wanting more for herself makes her too ambitious, perhaps ambition is exactly what she needs. Rich Bitch Conjure® has always been an invitation for women to examine how much of themselves they have been taught to suppress for the comfort of other people.
Then there is the word “Conjure,” which anchors everything else in the spiritual and cultural foundation of the brand. Conjure connects Rich Bitch Conjure® to Hoodoo, Rootwork, prayer, herbs, roots, oils, petitions, ancestral knowledge, protection, cleansing, prosperity, justice, attraction, and the spiritual technologies Black Americans developed and preserved while navigating life in this country. I do not use the word because it sounds mysterious or marketable. I use it because it tells people exactly where this work is rooted.
Together, those three words tell the story. Rich Bitch Conjure® represents prosperity without shame, feminine power without apology, spirituality without fear, and cultural identity without shrinking. It represents the woman who understands that she can honor her ancestors while building something they never had the opportunity to build. She can pray over her business and still study her financial statements. She can work a Crown of Success oil while preparing herself for the opportunity she wants. She can perform road opening work while actively applying for the positions, partnerships, contracts, or opportunities she has been asking to receive.
This relationship between spiritual work and personal action is central to how I teach Hoodoo through Rich Bitch Conjure®. I create conjure oils and spiritual products as tools for intentional work, but I never want someone to believe that purchasing a bottle removes their responsibility to participate in their own transformation. A prosperity ritual cannot build a business you refuse to work on, just as road opening work cannot move you forward if fear keeps you from walking through every door that opens. Spiritual cleansing can be meaningful, but it becomes even more powerful when you also establish boundaries with people and environments that repeatedly disturb your peace.
This is why alignment matters so much to me. When someone reaches for a spiritual product, there is usually a deeper desire underneath the purchase. A person seeking road opening is asking for movement. Someone drawn to Crown of Success may be seeking recognition, achievement, or professional advancement. Someone focused on prosperity wants their financial circumstances to change, while someone seeking cleansing may be ready to release heaviness, stagnation, or unwanted influences. The product can become part of the spiritual work, but transformation requires us to examine whether our habits, beliefs, choices, and actions support the thing we are asking to receive.
That is also where the empowerment mission of Rich Bitch Conjure® becomes personal. I think about the woman who has spent years making herself smaller without even realizing she is doing it. She may have brilliant ideas but immediately talks herself out of them. She may know she deserves more professionally but be terrified to ask for it. She may have spent years caring for everyone around her while treating her own dreams as optional. She may feel called toward a spiritual path but be afraid of how family members will react. Eventually, she has to decide whether she is going to continue building a life around everyone else's comfort or begin listening to herself.
I want Rich Bitch Conjure® to meet that woman somewhere along her transformation and remind her that she is allowed to become more. Maybe that transformation means starting the business she has been talking about for years. Maybe it means learning to say no without writing an entire explanation afterward. Maybe it means pursuing a promotion, leaving an unhealthy relationship, learning about her ancestry, beginning a spiritual practice, raising her prices, protecting her peace, or finally admitting that she wants wealth. The details will look different for every woman, but the underlying transformation is the same. She stops waiting for permission to become herself.
The trademark registration feels particularly significant within that mission because ownership is part of empowerment. Rich Bitch Conjure® had value before the registered symbol appeared beside the name. That value was created through years of work, customers, products, events, education, relationships, mistakes, lessons, collaborations, and community support. The trademark does not create that history. It protects the name attached to it, and I believe women need to understand that protecting what we build is part of standing in our power too.
We can be spiritual and strategic at the same time. A woman can light a prosperity candle and still call her attorney. She can pray over her business while protecting her intellectual property. She can honor her ancestors while learning about contracts, trademarks, business credit, funding, real estate, and investment. I want more women to understand that building wealth requires us to think beyond making money and begin thinking about ownership, protection, structure, and legacy.
The same vision extends naturally into The Hoodoo Experience because I want these conversations to move beyond the internet and into our communities. Social media has given people unprecedented access to spiritual information, but Hoodoo cannot be reduced to short videos, aesthetically pleasing altars, viral rituals, or mysterious content created for entertainment. Hoodoo is a living Black American spiritual tradition with history, culture, community, and generations of knowledge behind it. People deserve opportunities to experience that depth in spaces where questions can be asked and conversations can happen.
The Hoodoo Experience allows us to create that kind of environment. Through The Conjure Bar, The Conjure Parlor, readings, petition work, spiritual products, education, and interaction with practitioners, people have an opportunity to encounter Hoodoo in person rather than only through a screen. Someone who arrives carrying fear or misconceptions may have an opportunity to speak directly with a practitioner, see the herbs and roots, understand how spiritual tools are used, and discover that what they were taught to fear is more complex than the stories they inherited.
That possibility is incredibly important to me because education can begin to dismantle stigma. A person does not have to leave The Hoodoo Experience wanting to become a practitioner for the event to have served a purpose. Maybe they simply leave understanding Hoodoo differently. Maybe they ask their grandmother a question they never thought to ask before. Maybe they begin researching their family history. Maybe they recognize something their elders practiced that they previously dismissed. Maybe they finally understand why certain traditions in their family have survived even though nobody called them Hoodoo.
This is why I see The Hoodoo Experience becoming much larger than one event. I envision it traveling into different communities and cities, creating opportunities for Hoodoo education, workshops, beginner classes, conversations, spiritual entrepreneurship, and community connection. I see people learning foundational concepts such as ancestor veneration, cleansing, protection, petition writing, prosperity work, and spiritual discipline while also understanding the historical and cultural context surrounding those practices. I see practitioners and spiritual entrepreneurs collaborating in ways that create economic opportunity while preserving respect for the traditions that make the work possible.
I also see these experiences helping people understand that Hoodoo and prosperity have never been strangers to each other. Our ancestors sought better circumstances with the resources available to them. They worked for favor, employment, protection, justice, money, opportunity, love, health, and survival because those were real human needs. Wanting prosperity today does not make us less connected to our ancestors. What matters is what we do with the opportunities and resources we receive.
For me, prosperity includes the ability to build something that survives beyond one generation. I want Rich Bitch Conjure® to grow. I want retail expansion, wholesale partnerships, education, live experiences, community programs, collaborations, jobs, and eventually physical spaces where people can experience the brand and the culture behind it. I am comfortable saying that because I no longer believe ambition has to be hidden behind false humility. I can be grateful for everything I have and still have a vision for more.
That first HIIVE class reminded me that leadership sometimes looks like standing comfortably in your expertise, but sometimes it looks like standing confidently while you are uncomfortable. That night, leadership looked like holding a microphone and saying “Hoodoo” in a room where I could feel that the word landed differently. It looked like recognizing the reactions without allowing those reactions to determine how I introduced myself. It looked like understanding that my presence in that room could become part of somebody else's education, even if no formal lesson was being taught.
I left that experience with more gratitude than fear. I was grateful for the ancestors who paved the way for me to stand there. I was grateful that I had the courage not to shrink. I was grateful for the opportunity to represent a culture that I believe deserves to be spoken about with pride. Most of all, I was reminded that the very reactions capable of making me uncomfortable are part of my motivation to keep going.
There is still work to do.
There are still conversations to have.
There are still myths to challenge.
There are still people who need access to better information.
There are still women making themselves smaller.
There are still pieces of our cultural memory waiting to be rediscovered.
And there are still rooms where somebody needs to be willing to hold the microphone.
I am willing.
Rich Bitch Conjure® is officially trademarked, and I am incredibly proud of that accomplishment. At the same time, I understand that the registered symbol represents protection for something much larger than a name. It protects a brand that I intend to continue using as a platform for empowerment, Hoodoo education, cultural awareness, spiritual products, community experiences, prosperity, and conversations that encourage people to think more deeply about what they have been taught.
I want my culture to remember its beauty. I want us to remember our creativity, resilience, spiritual intelligence, ingenuity, and ability to create possibility under circumstances that were never designed for us to thrive. I want women to remember that they do not have to shrink their voices, dreams, ambition, spirituality, or desire for prosperity in order to deserve belonging.
Most importantly, I want us to remember that reclaiming power does not always begin with something dramatic. Sometimes it begins with asking a question. Sometimes it begins with learning the history your family never discussed. Sometimes it begins with establishing a boundary, honoring an ancestor, starting a business, protecting an idea, or finally saying out loud what you have been afraid to claim.
So, I want to leave you with a question, and I genuinely want you to answer it in the comments.
What part of yourself, your culture, your spirituality, or your power are you ready to stop shrinking?
Maybe your answer has nothing to do with Hoodoo. That is perfectly fine. I want to know what becoming your ancestors’ wildest dream looks like in your life. I want to know what you are building, what you are reclaiming, what you are finally ready to say out loud, and what you would do differently if you stopped allowing other people's reactions to determine how boldly you show up.
As for me, I will keep pressing forward. I will continue building Rich Bitch Conjure®, expanding The Hoodoo Experience, educating my community, creating intentional spiritual tools, challenging stigma, protecting what I build, and walking into rooms where these conversations may not have happened before. I know there will be moments of discomfort along the way, but I also know now exactly what I will do when those moments arrive.
I will stand.
I will speak.
And I will remember who paved the road that allowed me to be there.
I am a Hoodoo practitioner. I am a Rootworker. I am the founder of Rich Bitch Conjure®. I am a Black woman building wealth and legacy through a spiritual and cultural tradition I am proud to represent.
I am my ancestors’ wildest dream, and I intend to live every moment of it.
Rich Bitch Conjure®
Where Rich Bihs Conjure.
This is just the beginning...
