Let's start with the question nobody wants to ask out loud.
You saw the name. Maybe it was on a product label, maybe it was in a search result, maybe someone sent it to you in a text with a raised eyebrow emoji. You saw "Rich Bitch Conjure" and something moved in you.
For some people, that movement was recognition. A yes. A "finally, someone said it." For others, it was discomfort. Maybe even offense.
And if you're in that second group, I want to ask you something with full sincerity and zero apology....
Why are you triggered by my business name?
Not as an attack. As a genuine question. Because the answer matters. It matters for you more than it matters for me. I already know who I am. The question is whether you're ready to examine what my name is bumping up against inside of you.
I'm LadyDi. I'm the founder of Rich Bitch Conjure, a luxury handcrafted hoodoo conjure oil brand based in Charlotte, North Carolina. I'm a rootworker by birthright, a practicing nurse, a self-published author, and a mother who built everything she has from the ground up. I did not ask for permission to name my brand. I did not run it by a focus group. I did not soften it for public consumption.
I said what I said.
And I'm going to tell you exactly why.
The Word They Used to Silence Women Like Me
Let's talk about the word "bitch" for a moment. Because the people who clutch their pearls over my business name seem to have very selective memory about where that word comes from and how it gets used.
A woman sets a limit. She gets called a bitch.
A woman stops accepting less than she deserves. She gets called a bitch.
A woman refuses to be manipulated, moved off her center, talked out of her standards, or made to feel small for knowing her worth. She gets called a bitch.
A woman builds something, prices it accordingly, and refuses to discount it just because someone is uncomfortable with her confidence. Bitch.
A woman walks into a room and takes up space without apologizing for her presence. Bitch.
A woman says no. A woman says "that's not how I operate." A woman says "I see exactly what you're doing and it won't work on me."
Bitch. Bitch. Bitch.
Do you see the pattern? Because I saw it a long time ago.
The word "bitch" has historically been used as a weapon against women who could not be controlled. It has been deployed most aggressively against women who have clear standards, firm limits, and the audacity to enforce both. It is a word that reveals the insecurity of the person using it more than it says anything at all about the woman it's aimed at.
It is a word that reveals the insecurity of the person using it more than it says anything at all about the woman it's aimed at.
When someone calls you a bitch for having a backbone, they are not describing you. They are describing their frustration that you won't move for them. They are showing their frustration for not having a backbone when necessary.
I didn't run from that word.
I put it on a label. I called it luxury. I built a brand around it.
What Rich Bitch Conjure Actually Means
Rich Bitch Conjure is not a provocation for shock value. It is a three-word mission statement.
RICH: I am building wealth. My customers are building wealth. This brand exists in the intersection of spiritual practice and financial freedom because I believe Black women deserve both. I believe that abundance is spiritual, that prosperity is a birthright, and that there is nothing humble or holy about staying broke. Rich is not just about money. It is about richness of spirit, richness of identity, richness of practice, and yes... richness of bank account. All of it. We want all of it.
Rich is not just about money. It is about richness of spirit, richness of identity, richness of practice, and yes... richness of bank account. All of it. We want all of it.
BITCH: I will not be controlled. I will not be manipulated. I will not make myself smaller so that someone else can feel bigger. I have standards for my products, my business, my brand, my relationships, and my energy, and those standards are non-negotiable. That is not aggression. That is self-possession. The women this brand was built for understand the difference.
CONJURE: Conjure means to bring about change. This is the work. Real, handcrafted, ritualized hoodoo conjure oils made by a rootworker who comes from this tradition by birthright. Not aesthetic spirituality. Not mass-produced fragrance oil dressed up with a pretty label. Actual conjure. Manifested change. Real herbs. Real curios. Real intention. Real work.
Put it together. Rich Bitch Conjure is a luxury spiritual brand for women who are done shrinking, done settling, done apologizing for wanting more, and ready to do the work to call it in.
That is who I built this for.
That's Taurus Energy. That's LadyDi Energy.
I am a Taurus. And if you know anything about Taurus energy, you already understand half of this brand without me having to explain it.
Taurus does not move for pressure. Taurus does not abandon its position because someone else is uncomfortable. Taurus builds slowly, intentionally, and with quality, and once it is built, it does not apologize for existing.
Taurus is the energy of... I know what I'm worth. I know what this is worth. And I will wait for the person who recognizes that rather than discount myself for someone who doesn't.
That is this brand. That is me.
LadyDi does not explain herself to people who are not her customers. LadyDi does not rebrand her identity to pass a comfort test created by people who were never going to buy from her anyway. LadyDi did not survive everything she has survived, raising four children independently, building a brand from scratch, working as a nurse while developing a full luxury product line, by being agreeable when agreement would have cost her everything.
I stand on business. I said what I said. And the name says it too.
The Real Question Is What the Name Is Touching in You
Here is where I want to get honest with you, because I think this is the part that actually matters.
If the name Rich Bitch Conjure offends you, I want you to sit with that for a moment. Not defensively. Not to justify the offense. Just sit with it.
What specifically bothers you?
Is it the word "bitch"? Then ask yourself, when is the last time you heard that word? Who said it? Who was it aimed at? Was it aimed at you? Was it aimed at a woman you love? Was it said by someone who wanted to diminish a woman who wouldn't be diminished?
Is it the word "rich"? Is there something uncomfortable about a Black woman claiming abundance loudly and unapologetically? Is there a voice somewhere in you that has absorbed the message that Black women are supposed to want less, ask for less, expect less?
Is it the combination? A Black woman who wants to be rich AND refuses to be controlled AND is practicing Hoodoo in public without hiding it? Is that the part that's too much?
I'm not asking to shame you. I'm asking because those questions are worth answering... for yourself. Because the discomfort you feel when you see my brand name is information. It is pointing at something. And whatever it's pointing at, it's yours to look at.
My name is not the problem. But it might be the mirror.
Who Rich Bitch Conjure Was Built For
Let me tell you about my customer, because she is extraordinary.
She has been called a bitch for having standards. She wore it as an insult for years before she realized it was a compliment.
She has been told she wants too much... in relationships, in her career, in her spiritual life. She has spent time trying to want less so other people could be comfortable. That time is over.
She believes in her spiritual practice, and she does not apologize for it. She lights candles. She works her oils. She prays. She does the work on herself, and she does the work in the spirit, and she does not feel the need to explain that to anyone who wasn't going to respect it anyway.
She wants luxury. Not because she is materialistic, but because she has been told for too long that luxury is not for her. She knows that is a lie. She invests in quality because quality is what she deserves.
She is building something. A business, a life, a legacy, a practice. She is building it with intention, and she is not rushing it for anyone else's timeline.
She has probably been undercharged for her own gifts, overextended herself for people who never reciprocated, and spent a significant amount of her life making sure other people were comfortable before she allowed herself to be.
She is done with all of that.
She found Rich Bitch Conjure and she felt, for the first time in maybe a long time, that someone built something for exactly her.
That is who this brand is for. And that is exactly who our products are designed to serve.
The Products Behind the Name
Now let me tell you what this brand actually makes, because the name gets attention, but the products keep customers coming back.
Every oil we make at Rich Bitch Conjure is handcrafted and fully ritualized. That means real herbs. Real curios. Real intention set into every batch. These are not fragrance oils. These are not decorative products. These are working conjure oils made by a rootworker who has been in this tradition her entire life.
Right now, the May Vault is open, and it is one of the most powerful offers we have run.
Purchase Raven Hoodoo Conjure Oil, Goddess Supreme Hoodoo Conjure Oil, and Taurus Zodiac Hoodoo Conjure Oil in any size, and receive a free Rich Bitch Hoodoo Conjure Oil in the same size. That is a four-oil working stack that covers protection, divine feminine power, Taurus season abundance energy, and the unapologetic rich bitch frequency all at once. That bundle does not happen by accident. Those four oils together are a complete energetic statement.
Raven Hoodoo Conjure Oil is protection, clarity, and the kind of spiritual authority that clears a path. Goddess Supreme is divine feminine energy, sovereignty, and the frequency of a woman who knows exactly who she is. Taurus Zodiac Hoodoo Conjure Oil is the earth energy of abundance, patience, and building what lasts. Rich Bitch Hoodoo Conjure Oil is exactly what the name says, the energy of a woman who knows her worth and refuses to accept less.
Together? That is a May season working that will carry you through Gemini season and straight into summer with your energy stacked, your spirit protected, and your frequency dialed into abundance.
Also, back in stock and available right now: our Fast Money Ritual Bar, Lucky Girl Ritual Bar, Rich Bitch Ritual Bar, and the brand-new Jackpot Ritual Bar. An exclusive offer to all of our beloved followers, purchase Fast Money, Lucky Girl, and Rich Bitch Ritual Bars and receive a free Jackpot Ritual Bar. This bundle is so limited and will sell out faster than it takes to make it.
These bars are a beautiful entry point into the Rich Bitch Conjure world if you are new to us. Each bar is crafted with spiritual intention, made for ritual bath and body use, and designed to support specific energetic goals. Fast Money for financial flow. Lucky Girl for alignment with opportunity. Rich Bitch for claiming your worth. Jackpot for that big moment, the breakthrough, the windfall, the one you have been working toward.
These bars and our Spelled Body Care line will be at Queen City Spirit Market on June 20, 2026, in Charlotte, NC. If you want to smell them, feel them, and meet the maker before you buy, come to the market. They will sell out.
On Being Unapologetic in Public
There is something I want to say to every woman who has found this brand and felt that recognition, that yes, that finally.
You are not too much. You have never been too much. You have been exactly the right amount for a world that was too small to hold you, and you have spent years making yourself manageable for that world's comfort.
Stop.
Your spiritual practice is not too dark. Your ambition is not too loud. Your limits are not too rigid. Your desire for luxury, for abundance, for quality, for a life that actually reflects who you are on the inside, none of it is too much. All of it is yours.
Rich Bitch Conjure exists to give you products that match that frequency. Oils that are as intentional as you are. Products that are as high quality as you deserve. A brand that is as unapologetic as you are learning to be.
You are not the problem. You never were.
Come Meet the Brand in Person
If you have been curious about Rich Bitch Conjure and you want to experience the brand before you order, Queen City Spirit Market is your opportunity.
On June 20, 2026, Juneteenth observed, Rich Bitch Conjure will be at The Bag Lady in Charlotte, NC as part of the inaugural Queen City Spirit Market, co-presented with Emma and Rachel Conjure. This is a curated spiritual marketplace celebrating Black entrepreneurship, conscious commerce, and freedom in every form.
Come smell the oils. See the ritual bars. Meet LadyDi. Ask your questions in person. Experience what it feels like to be in a space built specifically for women who are done apologizing for who they are.
The May Vault oils will be there. The ritual bars will be there. And they will sell out.
Before You Go, I Have Questions for You
I want to hear from you in the comments. Because this conversation does not end here.
What was your first reaction when you heard the name Rich Bitch Conjure? Be honest. Did it stop you? Did it call to you? Both?
Have you ever been called a bitch for having standards? What did that moment teach you about the person who said it?
What word or label have you reclaimed in your own life that used to be used against you?
Are you coming to Queen City Spirit Market on June 20? Tell me in the comments! I want to know who is showing up.
Drop your thoughts below. This is a space for real talk. You are not going to be judged here. That is the whole point.
The Bottom Line
Rich Bitch Conjure is not named for your comfort. It is named for your liberation.
It is named for every woman who kept her mouth shut when she should have spoken. For every woman who accepted less because she was told that was her portion. For every woman who got called a bitch for knowing her worth and walked away from that moment wondering if something was wrong with her.
Nothing was wrong with her. Everything was wrong with the room she was in.
Rich Bitch Conjure is a different room. Come in.
Shop the May Vault at richbitchconjure.com. Get your ritual bars before they sell out. And meet us in Charlotte on June 20 at Queen City Spirit Market.
The name is not changing. But it might change you.
LadyDi, Founder | Rich Bitch Conjure
Where Rich Bihs Conjure
FAQ SECTION
Q: Why did you name your business Rich Bitch Conjure?
A: Because the women this brand was built for have been called that word as an insult for having standards, limits, and the audacity to know their worth. I reclaimed it, put it on a luxury conjure oil label, and turned it into a brand. The name is a declaration, not a provocation.
Q: Are your conjure oils real working oils or just fragrance products?
A: Every oil we make is handcrafted and fully ritualized with real herbs, curios, and intention. These are working hoodoo conjure oils made by a rootworker by birthright. They are not fragrance oils or decorative products.
Q: What is the May Vault and how does it work?
A: The May Vault is our current seasonal promotion. Purchase Raven Oil, Goddess Supreme Oil, and Taurus Zodiac Oil in any size and receive a free Rich Bitch Oil in the same size. Available while supplies last at richbitchconjure.com.
Q: What are the ritual bars and how do I use them?
A: Our ritual bars are spiritually crafted bath and body bars designed for ritual use. Current available bars include Turmeric Glamour Enchantment, Goddess Supreme Yoni, Fast Money, Lucky Girl, Rich Bitch, and the new Jackpot bar. Use them in your ritual bath, intentional shower practice, or daily cleansing routine while holding your intention.
Q: What is Queen City Spirit Market?
A: Queen City Spirit Market is the inaugural Juneteenth spiritual marketplace co-presented by Rich Bitch Conjure and Emma and Rachel Conjure on June 20, 2026, at The Bag Lady in Charlotte, NC. It is a curated one-day event celebrating inclusive entrepreneurship, conscious commerce, and spiritual community.
Q: Can I meet LadyDi in person?
A: Yes. LadyDi will be at Queen City Spirit Market on June 20, 2026, in Charlotte, NC. Come meet the maker, experience the products in person, and be part of the inaugural market.
